Content is anything that delivers a message to your audience. Content marketing is the use of some form of content to help the business achieve a marketing target. That may mean attracting new customers, retaining current ones, growing public awareness of your brand or goods, or something else. Content can be found in every email, every social media post or blog, every website, and every description of the product.
Content marketing not only helps a business boost revenue but also helps place your sales on autopilot. It helps you to have more control over the discussion with your target audience than conventional marketing allows. Content marketing raises brand visibility and strengthens your brand’s reputation. Content marketing has a compounding return on investment and you generally see your social media audience expand as a result of content marketing. Your product pages will be more accessible as a result of content marketing increasing your search rankings while expanding your retargeting audience as more visitors frequent your website.
People overwhelmingly like to watch videos over text based content, which is one of the main reasons why videos fit perfectly into your content marketing strategy. A survey showed that 53% of people want to see more videos in the future. Because people are more likely to watch video content than they are to watch other types of content and because of the increased demand for videos, your video content is more likely to be viewed by your target audience. This will in turn increase your chances of having them engage with your brand and buy from you after interacting with your video content.
Behind The Scenes
Taking your followers behind the scenes will give them a deeper understanding of your brand and create transparency with your audience.
Stories
Social storytelling aka Stories, like behind-the-scenes content, is a great way to create authenticity with your audience while still encouraging you to be innovative with how you interact. It also generally comprises a better in app location at the top of a end users screen than your typically newsfeed.
Animated Explainer Videos
Animated explainer videos can help cut through the clutter and provide audiences with some sensory stimulation. These videos are useful to companies that provide complicated goods or services that they want to clarify in a more creative manner. By using eye-catching graphics and animations, they allow you to be more innovative about how you explain your product or service.
Going Live
Live videos have some of the highest reach of any other video form. Facebook Live sessions receive ten times the amount of comments as standard videos. People often spend up to three times as much time watching live videos as they do watching pre-recorded videos. Use live videos to respond to follower questions, broadcast a case, or demonstrate a new product or function.
Start with Facebook and/or Google. According to Business Insider, these two sites account for 80% of all referral traffic, outnumbering all other channels combined. Youtube is a popular and effective channel as well.
People use Google to find something by searching relevant keywords such as ‘plumber near me’ or ‘local plumber’. You’ll bid on keywords that will help people find you which leads to a hyper relevant sales interaction based on people’s search queries and intent. It pays for Google to return the best and most relevant results for its end user. As a result, SEO or search engine optimization is also of utmost importance to help support your ad spend using Google.
With Facebook advertising, your post will appear in the newsfeed of your target audience. You can invest as little as you like and yet reach a significant number of people. Often, because it’s a social network, they have a lot of knowledge about your target audience because they gather data about user actions on a regular basis. With all of that info, they’ve become the most effective and targeted advertising platform available today.
The number of minutes viewed on YouTube is the most significant measure. They work similarly to conventional television, playing advertisements in the videos and sometimes during a video as well as after a video has finished. Their aim is to keep you on the web watching videos. Yes, it’s disruptive, but your advertisements on YouTube are still important. Since you can tailor your advertising based on the YouTube channels your audience loves, the types of videos they stream, and what they’re looking for, you’ll be able to reach them more efficiently.
We live in a social world, whether we want it to or not. Your customers are on social media, sharing their stories and opinions about you, your business, and your industry. Are you paying attention? Having a thorough social media strategy allows you to stay on top of online conversations while also still keeping you in front of your prospects, enabling you to lead, interact, and sell to them.
We sure do! However, email marketing at The Digital Marketing Company of Waldorf involves more than just tossing out an email every time a new blog post is written. It’s much more than just sending out email updates when you have a deal or an offer.
To master email marketing for your small company, we’ll help you to understand what types of emails you’ll deliver, when you’ll send them, and what promotions you’ll run to reach out to your subscribers. Your email marketing campaign will use three different types of emails.
From prospect to client, this path takes your customer from promotion to recognition to conversion. As the prospect progresses down this path, their lifetime value rises, bringing more income and prosperity to your business. This is why we refer to it as the value journey. And it’s through email that you expedite that journey.
For any company, SEO is a primary source of leads, with higher closing rates and conversion rates than any other source. This is largely due to the fact that seo is focused on the end user’s intent rather than your company’s purpose to draw end users’ attention. People who find you through SEO are explicitly searching for your products and services. If your SEO tactics aren’t generating leads, you should rethink your plan. It’s likely that a local competitor is taking your slice of the pie.
If you’re ready to discuss your digital marketing options with a highly-qualified online marketing company immediately click the respective button below to give us a call. We look forward to speaking with you.
